What We Did:
The Challenge:
When Houston Healthcare Complex in Warner Robins, Georgia began the task of recruiting doctors and setting up brand new physician practices, the marketing department was tasked with generating a 12 month strategic marketing campaign for each of the 8 new practices, and hospital service lines as a whole.
After several discovery and planning sessions with CMO and staff, The Park Group was selected to develop a strategic marketing strategy for the overall services of the hospital, along with individual campaigns for each specific practice that would help them achieve results quickly and build the foundation for each practice with custom branded websites, videos and social media setup and management for each practice.
The Result:
As the 12 month strategic plan is wrapping up, planning and budgeting has begun for a Phase 2 strategy as practices continue to generate new patients, and new practices continue to be added. Monthly reports are delivered for proof of performance and to use during Hospital Board Meetings as justification for dollars invested. At a recent Board Meeting, Hospital Authority Board Chairman Sonny Watson said to CMO Kevin Rowley. “This is the best ad campaign we have ever done. Great work!”
As the healthcare industry continues to change, our partnership with Houston Healthcare will continue into the future as we provide ongoing services to make sure that Physician Practices not only grow; but thrive.
